Choosing a domain name is similar to coming up with your company name. It is essentially the most important process before building your website. Your domain name is your one-stop shop on the web; you want to make sure your domain name is easy to find and remember. Think of it as a physical address or phone number within the digital space.
Here are 5 tips to choose the best .com domain name
1. Check to see if the domain name you want is available
When you choose a domain name, go to GoDaddy.com to check if it is available. Keep in mind that domain names tend to sell quickly so make sure that you register before someone else purchases them. Ensure that your name is not trademarked, copyrighted, or being used by another company in your industry. You don’t want to get into any legal trouble!
2. Choose a domain name that is short and sweet
If your domain name is long and complicated, you risk customers misspelling or leaving typos. To prevent this, avoid using acronyms, numbers, hyphens, or slang (example: u instead of you) that may confuse customers when finding or remembering your site.
3. Use keywords
Try using keywords that describe your business and services. For example, if you have a hair studio, you may want to register luxehairstudio.com instead of luxestudio.com.
4. Target your location
If your business is local, consider including your city or state in your domain name to make it easy for customers to remember. This could be a good alternative if the original domain name you wanted was unavailable.
Example: luxehairstudiodc.com instead of luxehairstudio.com if you are based in Washington D.C.
5. Protect your brand name
Competitors may try to register other versions of the domain name. Protect your brand by purchasing various domain names, including misspelled versions. Those domain names can redirect to your actual website.
Got a great idea for a domain name? Register your domain name now to get up to 73% off the first year on Godaddy. That’s as low as $4.99* for the first year.
*GoDaddy is an affiliate link. This means I get a small commission at no cost to you if you choose to make a purchase. *Disclaimer: Special domain offer price limited to one per customer and is available only to new customers for the first year of one new or transfer domain. The $4.99* price may not be available for all domains. The free website builder trial will end after 30 days from enrollment. In order to keep the website builder service after the trial ends, you must purchase the service separately. Discounts cannot be used in conjunction with any other offer or promotion.