Have you ever visited a website and it takes forever to load? If you’re exceptionally patient, kudos 👏, but I don’t have the time to wait. This affects many businesses leading to a decrease in conversions. It could be that the website has too many scripts, slow server response times, unreliable hosting, videos, and possibly large file-sized photos. It significantly impacts your website’s loading speed if the photo exceeds 20MB. This is why image compression plays a role in SEO, as efficiently compressed images contribute to faster page speeds and increase your website’s search engine ranking. Optimization is essential for keeping users on the page and ensuring an enjoyable user experience. 

So How Do I Optimize My Photos and Increase My Website Speed?

You can edit your photo file size with Photoshop, Lightroom, or any photo editing tool. 

I personally use TinyPNG and pay a business expense fee of $39/year for its services. TinyPNG reduces JPG, PNG, and WEBP file sizes by up to 80% without sacrificing quality, leading to faster page loads. It’s convenient for me because I can upload and export the photos in bulk. Additionally, it minimizes bandwidth usage, making my website more efficient and cost-effective. I also recommend WP Smush as a WordPress plugin. However, I prefer to upload the majority of my compressed photos in a photo storage called Smugmug, so that I can hyperlink the images to my website instead of uploading them directly to my server.

Now that we’ve covered optimization tools, let’s dive into the recommended file formats for your website.

What File Format is Recommended for Your Website?

I use PNGs and JPGs for photos. I generally convert my video files as WEBP and keep the MP4 format in case WEBP does not work. Though WEBP format allows websites to display high-quality images and videos, many CMS platforms do not support the file. For the time being, it’s safe to use PNG and JPG as long as they are optimized and compressed for your website.

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