Next Day Glass and Window

Next Day Glass and Window

Web Design
Paid Search Marketing

See the site live: https://nextdayglassandwindow.com

Since March 2020, Next Day Glass and Window approached us with a challenge: Their current website was not appearing in Google search. As a result, this impacted their ability to find new customers online.

To both increase awareness and drive sales, we redesigned the entire website and used a combination of industry and keyword targeting. We ran targeted search ads in the proximity of Arlington, VA. Then, we consistently listed the business address and phone number throughout local search directories.

Through our campaign, Next Day Glass and Window reached high-quality prospects seeking window repair or replacement within the DMV area — including their biggest client, Metro. Not only did they reach new audiences and convert new customers, but “Next Day Glass and Window” became the top organic search term for window repair and replacement during the campaign period.

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Design

Web

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Paid Search Campaign

Marketing

Yelp Paid Ads

Ads can be shown in Yelp search results through relevant industry keywords and locations.

Facebook Paid Ads

Create brand awareness and drive clicks to website through targeted ad campaign in Facebook.

Google Ads

Get in front of customers when searching for “window repair and replacement” on Google Search and Maps.

Did you know: 97% of people make a purchase after visiting Yelp.

Yelp ads platform automatically targets people who show an interest in window repair and replacement services based on keyword targeting.

Results

+ 203 total customer leads
+ 52% of viewers use mobile devices
+ Next Day Glass and Window appeared in Yelp search results 4,118 times

Target keywords:

glass shower doors, window replacement, window glass repair, etc.

By creating a Facebook campaign with specific characteristics such as age, job title, location, industry, etc., we were able to narrow down the target audience, leading to more clicks to the website.

Results

+ 385+ total clicks to the website

Target Audience

+ Small businesses, commercial properties, residential properties
+ 18-65+ years old
+ Living in the United States