Bumppp! Records provided me a clear brief for their new logo design. They envisioned a vinyl record with “Bumppp!” going across (or wrapped around) the vinyl record and “Records” wrapped along the bottom. They wanted “Bumppp!” to be in bold, script or handwritten type font and “Records” in a clean, modern sans serif font. They also requested incorporate a shine/bling effect on the record and/or text. The hope is the logo will be clean, yet playful, soulful, memorable and make people feel good when they see it.